# ISP Market

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**With a primary focus on storage**, we are designed to be the solution of choice for companies demanding higher controlability while higher spectrum of decentralized offers. Flashback helps reduce investigation time across different providers while offering to providers an easy marketplace to propose their resources.
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This section explains how providers and consumers connect through the **ISP Market**, Flashback's decentralized cloud and AI resource marketplace. By leveraging orchestrators, data-unit level provisioning, and policy-based monitoring, the platform ensures transparency, trust, and operational efficiency.

Providers (also called Unit Providers) offer capacity that is registered and certified in the ISP Market to meet predefined quality standards. Consumers (also called Unit Consumers), including businesses and individuals, allocate these Data Units through orchestrators that manage reservations, SLAs, and payments.

At the network's core lies the **Orchestrator Smart Contract**, which acts as the trustless coordinator of the marketplace. It ensures SLA compliance, tracks quality-of-service (QoS) metrics, manages payments, and enforces penalties for non-compliance. Supported by oracles, the network bridges on-chain and off-chain data for real-time insights. At the API level, the platform now prioritizes **Data Unit-compatible access credentials** (such as S3-compatible keys for storage units) rather than a single universal API standard.

## Section Table

<table><thead><tr><th width="227">Section</th><th>Summary</th></tr></thead><tbody><tr><td><a href="isp-market/overview"><strong>Overview</strong></a></td><td><em>Introduction to the core layers of the ISP Market.</em></td></tr><tr><td><a href="isp-market/data-unit"><strong>Data Unit</strong></a></td><td><em>How providers publish Data Units and how consumers allocate them.</em></td></tr><tr><td><a href="isp-market/orchestrator"><strong>Orchestrator</strong></a></td><td><em>Overview of the smart-contract orchestration layer and lifecycle management.</em></td></tr><tr><td><a href="isp-market/api-interactions"><strong>API Interactions</strong></a></td><td><em>How suite APIs and Data Unit-compatible credentials are used in practice.</em></td></tr><tr><td><a href="isp-market/slas-and-qos-metrics"><strong>SLAs and QoS metrics</strong></a></td><td><em>How SLAs and QoS metrics define trust and compliance across the market.</em></td></tr><tr><td><a href="isp-market/reputation-scores"><strong>Reputation System</strong></a></td><td><em>How provider reputation evolves from SLA and QoS performance.</em></td></tr></tbody></table>