Introduction
You'll face these problems
The cloud storage market is on track to soar from roughly $130 billion today to over $450 billion by 2030—driven largely by AI, analytics, and other data-hungry workloads. With the proliferation of Cloud solutions and associated services, and the credits offered by Cloud providers, you or your company could be and have been particularly tempted to use several providers. However, you are or will be in one of the following situations:
💰 Spend up to 25% of their revenue on multi-cloud infrastructure development and maintenance alone, eroding margins and forcing trade-offs between capacity, performance, and budget.
🗑️ Waste up to 27% of cloud spend routinely on idle or misconfigured resources, and up to 50% of budget overruns stem from overprovisioning and poor governance.
🕸️ Hesitant Around Web3 where you are in the 60% of CTOs expressing strong interest in Web3-style, decentralized cloud solutions but are stalled by integration complexity, immature tooling, and governance uncertainty.
⏬ Assess inefficient multi-cloud strategies like 80% of companies rely on poorly optimized multi-cloud architectures, resulting in duplicated data transfers, excess egress fees, and fragmented management across providers.
📉 Wasted startup cloud credits like many emerging companies never fully leverage their generous provider credits (often $100K–$200K per program cycle). Industry data shows that up to 30% of awarded cloud spend goes unused—meaning tens of thousands of dollars in free credits literally expire on the table each year.
Together, these factors create a pressing need for a unified platform that can scale with demand, streamline costs, and seamlessly bridge traditional and decentralized cloud infrastructures—without adding yet another layer of operational friction.
The solution is simple
The Flashback platform offers a multi-cloud solution for developers or companies using of one or multiple storage services:
Get access to AWS, GCP, Azure, and +100 S3 or GCS compatible centralized and decentralized providers to deploy your storage in a few clicks from our platforms. Do not waste your Credits anymore.
Unify the access to different providers of your choice. Deploy an efficient multi-cloud strategy sing a single endpoint and programming interface (API), reducing the development and maintenance costs up to 75% for complex codebases against competitive solutions.
Centralize the monitoring and observability capabilities. Vizualite efficiently your storage strategy where you have all Cloud services in one single source to avoid to witch between different tools and platforms.
Leverage our AI agent for a better experience. Build with minimal efforts and assess different storage strategies with our AI agent to optimize your cost management.
Avoid Vendor Lock-in. Jump from one provider to another that offers better conditions, with minimal disruption for the end users and services.
Avoid Single Point of Failure. Plug-in different added-value middleware and services, without committing your technological stack to a single point of failure.
Let's explore the advantages of Flashback:
Existing Cloud Solution Categories
To better understand where Flashback fits in the cloud ecosystem, here’s a breakdown of the three major existing cloud solution categories that exist today.
Centralized Cloud Platforms
Centralized cloud providers offer on-demand storage resources. They own and operate massive data centers worldwide, allowing businesses to deploy and scale applications globally.
High performance and reliability
Vendor lock-in & high costs
Fully managed services with automation
Data privacy concerns (government access, regulatory issues)
Strong enterprise security and compliance
Limited interoperability between providers
Decentralized Infrastructure Networks (DePIN)
Decentralized cloud solutions operate peer-to-peer, using blockchain to distribute storage tasks across independent nodes. Instead of a single entity owning the infrastructure, individual participants rent out computing/storage resources.
Privacy-first and censorship-resistant
Typically slow and unreliable to scale
Lower costs due to marketplace-driven pricing
Less mature ecosystem than centralized clouds
No single point of failure
Limited enterprise adoption
Multi-Cloud Orchestrators
Multi-cloud orchestrators abstract cloud infrastructure by allowing organizations to deploy workloads across multiple cloud providers (AWS, Azure, GCP, etc.). These tools optimize cost, redundancy, and scalability without vendor lock-in.
Avoid Vendor Lock-In
Increased Operational Complexity
Optimized Workload Placement
Higher Integration Overhead
Improved Resilience and Uptime
Cost Visibility Challenges
Comparative Tables with other Solutions
Flashback is positioned as a connectivity and storage platform: it connects and optimizes transit between several public clouds and decentralized nodes (DePINs), offering a global distribution and storage network for your data and workloads.
Comparative Table of Categories with Flashback
Infrastructure Ownership
Fully owned by a single entity
Peer-to-peer network of independent providers
Uses resources from multiple centralized providers
Allow connections and data distributions with centralized and decentralized providers
Decentralization
❌ No – Fully centralized
✅ Yes – Peer-to-peer, no single authority
❌ No – Centralize data streams before redirecting.
✅ Yes – User-centric data streams with bridge node (Flashback does not see your files) but administrating from the platform.
Scalability & Flexibility
⚠️ Moderate – Auto-scaling, global data centers but vendor lock-in.
⚠️ Moderate – Limited by physical infrastructure providers and complex integration.
✅ High – Can run across major centralized providers but requires to use the Orchestrator SDK.
✅ Very High – Multi-cloud with simple, seamless and unified integration supporting many existing SDKs.
Data Control & Privacy
❌ Limited – Data controlled by provider
✅ High – Users control encryption and storage
⚠️ Moderate – Depends on provider policies and orchestrator may interfere.
✅ High – Depends on provider policies but the user controls final storage volumes across multiple providers including DePIN solutions.
Cost & Pricing Model
❌ Expensive – Fixed pricing & egress fees
✅ Competitive – Market-driven pricing
⚠️ Varies – Can optimize costs across clouds but monitors by the orchestrator itself.
✅ Dynamic pricing – Optimized based on user' need and usage and selected providers but can easily switch according to the ongoing provider' pricing model.
Comparison of Top Multi-Cloud Orchestrators with Flashback
This table evaluates Flashback against leading multi-cloud orchestrators and includes Google Cloud (as a centralized cloud provider) and Filecoin (as a decentralized storage provider) for reference as non-multi-cloud providers. It gives here the positioning of Flashback as a major technological revolution in the Cloud landscape.
Google Cloud
Google Cloud Only
❌ No
🔶Partially
Pay-as-you-go
💰💰💰 High
💰 Low (Standard in Cloud Industry)
✅Yes
Filecoin
❌ No
Filecoin Network Only
✅ Yes
Immutable Provision
💰 Very Low
💰💰💰 High (Storage & Blockchain knowledge required)
❌No, need to contact the foundation.
Snowflake
AWS, Azure, Google Cloud
❌ No
❌ No
Pay-as-you-go
💰💰 Medium
💰💰 Medium (Requires data engineering and cloud integration expertise)
✅Yes
Google Anthos
AWS, Azure, GCP, On-Prem
❌ No
❌ No
Pay-as-you-go
💰💰💰High
💰💰💰 High (Requires strong expertise in cloud management)
🔶Partially, contact the sales team is required.
Red Hat OpenShift
AWS, Azure, GCP, Private Cloud
❌ No
❌ No
Pay-as-you-go
💰💰 Medium
💰💰💰 High (Enterprise integration expertise needed)
✅Yes
HashiCorp Terraform
AWS, Azure, GCP, Oracle Cloud
❌ No
❌ No
Pay-as-you-go
💰 Low
💰 💰 Medium (Infrastructure as code expertise needed)
✅Yes
VMware Tanzu
AWS, Azure, GCP, Private Data Centers
❌ No
❌ No
Pay-as-you-go
💰💰💰 High
💰💰💰 High (Requires knowledge of VMware ecosystem known by few engineers)
🔶Partially, contact the sales team is required.
Flashback
AWS, Azure, GCP, and all S3 or GCS compatible networks
All S3 or GCS compatible networks
✅ Yes
Subscription Fee and Pay-as-you-Need
💰 Low
💰 Low (Use APIs and SDKs of AWS, GCP, and Azure)
✅ Yes
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